A bit of Wine & Web Design, makes a good DC Wine Week

When wine is involved in the development of a website, good things happen. Infamia developed the website for the inaugural 2011 DC Wine Week.

Point Communications and DCeventjunkie approached Infamia with their idea for creating a week of events in October to celebrate the DC region’s best wines and highlight local restaurants serving wine. Oktoberfest? Not here. The refined tastes of the DC community want to learn about pinot noir and riesling.

Thus, the first ever DC Wine Week was created.

The team wanted to post something online quickly so that press and the future-oriented DC wine connoisseurs with busy schedules could save-the-date for the Wine Week activities. We worked with Pivot Point to develop a website placeholder.

Our next challenge was to create a visually compelling and fun navigable website, within a very compressed schedule and budget. We advised Pivot Point on the designs and structure of the official web page. The unique fonts, logo, and overall layout of the site make up a user experience that is enticing to the wine drinker and set the tone for the week’s events.

Because of the various revisions that generally happen during any web project, we were given the final creative only one week before the site’s launch date. In true Infamia style, we came through and, thanks to our amazing developers, we made this tough project happen. The site launched in time for the social media and other marketing campaigns to begin.

Mayor Vincent Gray officially declared October 15-22, 2011 “DC Wine Week.” We like to think our website had something to do with that momentous decision.

There has never been a DC Wine Week to celebrate the region’s wine industry, and Infamia was proud to play a role in making it happen. We hope to see you at a DC Wine Week event.

Cheers!