Have you been thinking of new ways to reach your audience? Is your organization trying to build on its core following? Do you have information to share? Do you want to stay relevant and current in your client’s eyes? The answers to these questions should, of course, be yes. You have a message to share…and an audience to share it with. Create a newsletter and email it to your mailing list once a month.
Writing and publishing a newsletter is an easy way to stay in touch with your current and past clients, organizational stakeholders and an interested public. People want to learn from you- you are the expert. Share some knowledge. People want to trust and engage with you- keep them updated on your organization. People want to learn about new trends and success stories in your field- keep them current.
Of course, once you have created a newsletter, it is important to build your readership. No organization can afford to just sit back and relax. Increase your visibility. Build your audience. Be seen as the expert that you are.
Wondering how to continue growing your following? Here are some helpful tips:
1) Make it easy for people to sign up for your newsletter. Have a link on your website’s homepage. If there are too many steps, people won’t follow through.
2) Use an online marketing site (we, at Infamia, like MailChimp) to manage your contacts and campaigns, as well as to track your user metrics. This will make it easier for you to write, send and follow your newsletter results.
3) Write for your audience. Your content should be informative and engaging. Make people want to open your email.
Take the time to reach out to your audience and, once you do, keep the audience growing. Newsletters are a great way to let people know what you are doing, where you are going and how you can help them.